Training Programs
Word Power
How many times have you sat through a slide presentation jam-packed with tiny text? You can’t listen to the presenter because you’re trying to figure out what you’re seeing. I commend your effort: most people zone out.
How many e-mails have you received that make you moan and end up at the bottom of your inbox?
How many times were you that presenter and did you send that e-mail with no response?
From slides to e-mail, WhatsApp to grant proposals, hone a writing strategy to captivate and activate your audience. I propose three guiding principles governing twelve techniques, as simple as they are useful. Apply these to your writing samples, and watch your texts transform into vehicles of change.